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Facebook and eBay have promised to tackle fake and misleading reviews as Britain’s Competition and Markets Authority (CMA) presses the online platforms to handle the issue.

The regulators have expressed concern as some customer reviews are not genuine on online shopping websites and apps.

According to the CMA, facebook has removed 188 groups and disabled 24 user accounts.

While eBay, on the other hand, has permanently banned 140 users.

The owner of the photo-posting app Instagram has also promised to investigate as the CMA has also found examples of fake reviews on the platform.

“Millions of people base their shopping decisions on reviews, and if these are misleading or untrue. Then shoppers could end up being misled into buying something that isn’t right for them. Leaving businesses who play by the rules missing out,”.

Said CMA Chief Executive Andrea Coscelli.

“We maintain zero tolerance for fake or misleading reviews. will continue to take action against any seller that breaches our user policies,”.

Said a spokeswoman at eBay.

Facebook claimed to have been working on using an automated technology to help put an end to the fraudulent activity before it was seen.

“While we have invested heavily to prevent this kind of activity across our services. we know there is more work to do and are working with the CMA to address this issue.”.

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